Summit 2020—What We’re Looking Forward To

By CMD Technology Group

2 min read

The new year brings about change, especially in the way our customers work. With Citrix leading the charge, we convene at Summit to explore the many ways to support this evolution. 

From January 13-15, Citrix Summit 2020 invites partners, like CMD, to discover cutting-edge Citrix technologies and connect with both new and familiar faces from across the globe. At Summit, we’ll directly access product experts, attend keynotes, participate in educational sessions, engage in workshops, and form connections in networking events. Whether your priority is marketing, sales, or technical, there are many fresh perspectives to gain in just four short days.

Planning your trip

The session catalog makes it easy to plan our Summit experience in sunny Orlando. The catalog breaks down sessions by considering track, focus, product category, and field role. With so much variety, we can undoubtedly discover both relevant content while learning something unexpected.

Checkout our overview of Summit’s catalog and which sessions we’ll be attending!


Summit’s marketing track offers a comprehensive collection of sessions designed to deepen opportunity for Citrix partners by empowering our ability to promote the right solution. In these sessions, hear from thought leaders and industry experts. Gain insight into growing trends and proven techniques that can enhance our marketing strategy. Listen to stories and find examples that help us better understand joint solutions and joint positioning so we can ultimately improve our customer experience. 

At CMD, we’re adding MKT104: Selling opportunities and joint positioning with Citrix ecosystem to our Summit agenda.


Learning opportunities at Summit are robust, but especially where sales content is concerned. Sit in on one of many sessions and discover ways to open new opportunities and deepen relationships with customers. Learn techniques to boost revenue, build trust, and close deals. Stay up-to-date with Citrix offerings in 2020 and hear tips and tricks from field experts. Even if you’re not a sales professional, the Summit sales track is sure to elevate the way you conduct business. 

At CMD, we’re adding SEL718: Elevate the business value of your strategic deals with new Citrix Value Engineering and SEL115: Citrix and Azure co-sell: win more as a team to our Summit Agenda.


The technical track at Summit, otherwise known as ServTech, is what we’re most excited for. Join in on technical deep-dives delivered by product experts, field consultants, and sales engineers. Learn about the latest Citrix technologies, changing product features, and lessons learned in the field. Participate in Q&A sessions to answer those outstanding customer questions. ServTech is sure to illuminate Citrix and industry best practices, sharing how we can get the most out of each Citrix solution.

At CMD, we’re adding TCH252: Citrix Consulting Architecture Team roundtable, TCH356: StoreFront & Workspace: lessons from the field v2 and TCH141: Delivering top reliability with Citrix Cloud to our Summit Agenda.

And more

Beyond marketing, sales, and technical tracks, attendees can develop their soft skills and participate in tech clinics and learning labs. Discover sessions with content tailored to event sponsors and CSPs. Attend a Geek Speak session and join the partner appreciation party at Universal Studios theme park. Pick a topic you’ve wanted to uncover and explore it. There is something for everyone. Opportunities to learn, connect, and collaborate are limitless.

The future of work starts here. See you at Summit!

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