Protecting what you already have doesn’t seem to hold the same appeal as bleeding-edge innovation. The same way no one gets excited by the tires that come with a brand new car. Even though those tires are crucial to the smooth ride of the vehicle, it’s handling, and most importantly, it’s safety. It’s easier to be diverted by the array of cool sensors, infotainment feature sets, and horsepower than the most innovative tire (Sorry Michelin). Take away those good tires, and you’ll undoubtedly notice though!